Did you know a study cited Sports Illustrated’s 2011 list of the 50 highest-earning American athletes. Not a single female appeared on this list. Not to mention, the US women won 58 medals, a tally better than the overall medal count for all but three countries (China, Russia, Britain) participating in the games. You might think the endorsement deals for these impressive female athletes are a sure bet. They are not. This article talks about why female athletes can’t land successful endorsement deals. This article posses the question, “Were popular female athletes possibly endorsing the wrong products or allowing themselves to be miscast in contemporary advertising?” Why is it so hard for a female athlete to have a successful endorsement deal without posing provocatively as sex symbols? I highly recommend reading this article, it makes a lot of good points!!